Cryptocurrency
exchange Bitget has inked a new partnership with Spain’s top-tier football
league, LALIGA, becoming its official crypto partner for Eastern, Southeast
Asian, and Latin American regions. The collaboration, unveiled at the Token2049
event in Singapore, marks Bitget’s move into the sports sector across emerging
markets.
Bitget Secures Official
Crypto Partnership with LALIGA
The
multi-million dollar agreement grants Bitget extensive exposure to LALIGA’s
massive global fanbase, while the football organization stands to benefit from
comprehensive Web3 solutions. This partnership aligns with Bitget’s “Make
It Count” philosophy, which emphasizes achieving greatness through
perseverance and positive passion.
LALIGA,
known for attracting top-tier talent like Mbappé, Vinícius Jr, and Lewandowski,
has been at the forefront of technological innovation in sports. The league has
previously implemented AI, VR, Big Data, and machine learning to enhance game
strategies and performance analysis.
“Over
the last decade, digitalization and innovation have been among LALIGA’s
priorities,” Javier Tebas, president of LALIGA, commented on the partnership. “Last
season, we made this a priority under the umbrella of our New Era, which
emphasized technology: we want to be pioneers and we are committed to it.”
The
partnership coincides with Bitget celebrating its sixth anniversary and
reaching 45 million users worldwide. For comparison, just a year ago, this
figure was nearly 15 million. The exchange also announced that it has become
one of the top four in terms of trading volume.
In the
meantime, the
Bigget Wallet app surpassed 12 million users, and announced the integration
of Web2 platforms, including Google Pay and Apple Pay.
“Partnering
with LALIGA allows us to accelerate the growth of crypto in sports, bringing
new opportunities for fans and athletes alike,” Gracy Chen, CEO at Bitget, added. “We
believe this collaboration will enhance the experience for over a billion
people as it sets a path for broader adoption of Web3 in emerging
markets.”
Bitget Expands Sports
Collaborations
Bitget, a
cryptocurrency platform based in Seychelles, is no stranger to sports
partnerships, having teamed up with prominent figures in the past. In
October 2022, the platform announced soccer legend Lionel
Messi as one of its ambassadors, marking a significant step in leveraging
sports figures to enhance its brand visibility.
This year, Bitget
extended its MakeItCount campaign by partnering with Turkish athletes Buse
Tosun Çavuşoğlu from the wrestling team, Samet Gümüş from the boxing team, and
İlkin Aydın from the volleyball team. Originally featuring Messi, the campaign
aims to empower the Turkish user base of Bitget, illustrating the exchange‘s
ongoing commitment to integrating sports into its promotional activities.
This article was written by Damian Chmiel at www.financemagnates.com.
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